Red Bull Energy Drink Label: Delhi High Court Quashes FSSAI Order
New Delhi: The Delhi High Court has quashed an order issued by the Food Safety and Standards Authority of India (FSSAI) directing Red Bull to stop using the term “Energy Drink” on its products. The court set aside the June 30, 2026 order after finding that the company was not given an opportunity to present its case.
Red Bull Energy Drink Label Order Set Aside
The FSSAI order had directed Red Bull to discontinue the “Energy Drink” descriptor on its caffeinated beverages. Red Bull challenged the decision before the Delhi High Court.
The company argued that the order was issued without a show-cause notice or a proper opportunity to be heard. The court accepted the procedural issue and quashed the order.
Why FSSAI Had Targeted Energy Drink Labels
The dispute began during a wider FSSAI action against products marketed as energy drinks. The regulator had raised concerns about the use of the term and related claims on high-caffeine beverages.
In July, FSSAI also asked food safety officers across states and Union Territories to take action against products considered non-compliant. Red Bull said enforcement action had affected its products at multiple locations.
What The Delhi High Court Ruling Means
The ruling gives Red Bull relief from the June 30 order. However, the decision does not establish that every use of the “Energy Drink” label is permanently permitted under all circumstances.
The focus of the court’s decision was the lack of a proper opportunity for Red Bull to present its case before the regulatory order was issued. FSSAI is also expected to consider further legal steps.
The case could also remain important for other beverage companies facing similar questions over the use of the “Energy Drink” descriptor in India.
