New Delhi: The Food Safety and Standards Authority of India (FSSAI) has reportedly directed food and beverage companies to stop using the term “energy drink” on product labels. The move could affect several popular beverages sold across the country and may lead to significant changes in product packaging.
The decision aims to ensure that product labels are scientifically accurate and do not mislead consumers. According to reports, FSSAI believes that the term “energy drink” may create a misleading impression about the health benefits of such beverages.
Why Is FSSAI Changing the Label?
The FSSAI Energy Drink Label Rule is intended to improve transparency in food labeling. Many beverages marketed as energy drinks mainly contain caffeine, sugar, vitamins, and other permitted ingredients. FSSAI reportedly wants manufacturers to use labels that better reflect the actual category of the product instead of using promotional terms.
This step is expected to bring Indian labeling practices closer to scientific and regulatory standards.
Which Brands Could Be Affected?
If implemented, the rule may impact several well-known beverage brands that currently market products as energy drinks. Companies may have to redesign packaging, update labels, and comply with the revised regulatory requirements within the timeline set by the regulator.
Consumers may notice new packaging on store shelves, but the change would mainly relate to labeling. The formulation of the beverages may remain the same unless further directions are issued.
What Does This Mean for Consumers?
The proposed change does not mean that these beverages are banned. Consumers will still be able to purchase them if they comply with FSSAI regulations.
The primary objective is to provide clearer information so buyers can make informed choices. Health experts also advise that caffeinated beverages should be consumed in moderation, especially by children, adolescents, pregnant women, and individuals with heart conditions.
Industry Response Awaited
Beverage companies are expected to review the regulator’s direction before making changes to product labels. Industry stakeholders may also seek clarification regarding the implementation timeline and the exact terminology to be used.
More details are likely to emerge once FSSAI releases an official notification or detailed guidance on the matter.
As the FSSAI Energy Drink Label Rule develops, consumers and manufacturers will closely watch how the new requirements are implemented across the Indian market.
Also Read: National Herald Case: Delhi HC Gives Sonia, Rahul 3 Weeks to Reply
